Kelowna – On Friday, August 22nd between 11am and 3pm on Bernard Ave and Mill St, downtown Kelowna, local air duct cleaner Modern PURAIR® will mask off three of its commercial vehicles and let artists paint whatever they want on the trucks.
The company is giving away a cash prize of $300 to each person with the top painting on each truck. The crowd on-hand at 3pm will judge the winner on each truck. Modern PURAIR® is encouraging anyone who paints – graffiti or traditional brush painting – to participate. Artists are encouraged to bring their own paint, as well paint and supplies will be available on site, with proceeds going to a KGH charity.
Modern PURAIR® wanted a unique way to market their old trucks. “We re-branded our company a couple years ago, and our new air duct cleaning system is a lot simpler,” said Lane Martin, Founder and CEO of Modern PURAIR®. “We figure whoever buys these trucks will have to repaint them anyways, so why not create a fun event out of it.” The company estimates the trucks at $30,000 to $50,000 each.
Lane’s team has spent weeks sharing the news with local artists, and even created a Facebook event. “We’re expecting a great turnout from both the arts community and people walking by,” said Lane.
Modern PURAIR® is an air duct cleaning and air filtration service. The Kelowna company started franchising last year, and has five franchises throughout the Okanagan with more opening this year.
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